Digital Transformation

Adapting Digital Transformation to an Organization

In the ever-changing digital landscape and with the market’s shifting behavior, it’s clear that one must embrace technology to stay ahead of the competition. Digital transformation is the integration of software into different parts of your organization’s workflow.

While there are thousands of digital tools available that promise to improve any business’ process, digital transformation is not a one-size-fits-all solution. You’ll need to find the right software to improve your team’s productivity, enhance your customer’s experience, and fit your company’s needs.

Leveraging technology to improve your business is an essential practice for securing your company’s future. If you’re looking to explore what digital transformation can do for your business and how you can implement it in your organization then this article was made just for you.

What is Digital Transformation?

Digital transformation is the process of integrating digital technologies into an organization’s system. This technological revolution triggers positive changes in a company’s workflow, customer experience, and data collection practices.

When you integrate software into your operations, it will enable your company to achieve newer levels of productivity. However, it’s important to remember that digital transformation can look different across industries.

For example, a marketing agency will utilize software such as PowerPoint for client reports, Teamwork for Project Management, and Google Analytics for marketing analytics. Whereas a financial institution that’s making the digital switch must look for workflow management software, encrypted document managers, and intuitive customer service programs.

Digital transformation may look different across industries but, the goal will always be the same – to improve the user’s experience.

Top 4 Benefits of Digital Transformation in the Organization

Digital transformation is a critical part of any business looking to grow its operations, improve client relations, and increase revenue. In fact, studies have shown that 86% of consumers are willing to pay more for a better customer experience.

If you’re still not convinced, we’ve listed some of the benefits that your company can reap should it commit to a digital transformation.

1. Limits human error

A common problem that arises when data is manually encoded by team members is that it’s prone to errors.

When your company commits to a digital transformation, this can lower the chances of encoding errors. You can also enable your customers to enter and check their own data from the comfort of their own homes.

2. Streamlines workflow

A McKinsey study has concluded that integrating software into various parts of your workflow can increase productivity by 20 to 25 percent. Not only because you forego manual processes, but also because it gives employees access to the information they seek when they need it, regardless of location.

Digital tools can also increase collaboration between departments. How so? Using online communication platforms, your business can lessen the communication barriers which can lead to slow responses and longer task turnaround times.

3. Improves user experience

Utilizing a secure digital experience for your business can improve your customer satisfaction. With an improved website and process, your clients get to have seamless transactions and excellent digital interactions with your company.

Additionally, having an automated system can help your consumers find specific content that’s targeted to bring them down the sales funnel. This system can also help you personalize product and service offerings to better cater to your clients.

4. Enables improved data collection

As we’ve mentioned above, manual data entry can significantly endanger the data collection practices of a company. In fact, Gartner’s Data Quality Market Survey has concluded that $15 million is lost to poor data collection practices annually.

Poor data collection practices not only hinder your customer’s experience, but they can also stunt your company’s growth. This is because you won’t have an accurate picture of your company’s performance, which can lead to poor business decisions.

When you have a correct data collection system in place, you can develop a data-backed campaign.

For instance, let’s say that you’re looking to improve your online marketing efforts. If you have your analytics tool installed, you can easily pull the data about your campaign’s performance from there. Once you have this data, you can analyze it and strategize how you can improve your marketing plans to better cater to your market.

Steps to Digitally Transforming the Workplace

Now that you know the benefits of digitally revolutionizing your business, it’s time for you to learn how to do so.

We’ve made a quick guide for you to understand how to do this:

  • Map out the current workflow

The first thing you’ll need to do is to map out your current workflow. This means you’ll have to analyze your company’s process and identify its weaknesses.

Outlining your organization’s system will help you understand where you can integrate digital tools to improve your services and workflow.

  • Look for a secure digital provider

Now that you’ve mapped out your firm’s process it’s time for you to find a secure digital provider to alleviate those bottlenecks.

So, let’s say that your shoe store is looking to make the digital transition. You’ll need to find the following software providers:

  • An inventory management software to help you keep track of stocks.
  • A safe digital finance provider for secure transactions.
  • An encrypted database manager for your customer’s information.
  • A full-stack web developer to create a functional and secure website.
  • A customer management software to help you answer client inquiries and complaints across channels.
  • Take note of employee’s digital skills

Once you’ve understood where you can automate your business’ process and you’ve chosen your software providers, it’s time to take stock of your employees’ digital skills.

You’ll need to see if your staff is receptive to learning new skills for implementing and continuing the digital infrastructure you’re setting up. During this process, you’ll need to train your team and the best time to do this is before launching the new process to your customers.

If you don’t have a dedicated team for this transformation, you’ll need to find an IT solutions company that can maintain the security of your system, a project management officer that can keep your employees on track, and an institution that can assist you in training new members of your team.

  • Integrate systems into the workflow

Now that you’ve found a software provider and you’ve trained your employees, it’s time to start integrating the software into your workflow.

In the beginning, you’ll need to manually input data onto the new system. This part of the process shouldn’t be rushed because inaccurate data entry can lead to delays in the future.

  • Monitor and evaluate the progress

Digital transformation is not a one-time action. You’ll need to constantly monitor your company’s digital performance and improve it according to customer feedback and results.

Additionally, new technology is always emerging so, to stay competitive you’ll need to integrate these developments into your system immediately and update your team on these changes.

Establishing a Digitally Competitive Company

Now that you know how crucial it is to digitally innovate your business and how you can do it, it’s now time for you to get started on making your mark in the digital landscape.

It’s not easy making the transition to digital, this is why you should find an institution that can help your team get up to speed on the latest technology trends, no matter where they are. This is why it’s best that you find an online training provider that can nurture your team to become digital experts.

Vinsys, an ISO 9001:2015 certified organization, is a globally acclaimed individual and corporate training provider, has a legacy of empowering professionals with knowledge for 20+ years. Till date, we have enlightened and trained 600,000+ professionals around the world. Today, we have spread our wings across the globe and have footprints in Australia, China, India, Kenya, Malaysia, Oman, Singapore, Tanzania, UAE, and the USA