•    Conduct thorough keyword research to identify relevant search terms and phrases.
•    Analyze search volume, competition, and user intent to select the most effective keywords.
•    Collaborate with content creators to integrate target keywords naturally into website content.
•    Audit and analyze website content, structure, and technical elements to ensure SEO best practices are followed.
•    Optimize meta titles, descriptions, headings, and content for target keywords.
•    Implement schema markup and structured data to enhance search engine visibility.
•    Monitor website performance, identify technical issues, and recommend solutions to improve site speed, mobile-friendliness, and crawlability.
•    Collaborate with web development teams to implement technical SEO recommendations.
•    Develop and execute link-building strategies to acquire high-quality backlinks from reputable websites.
•    Identify link-building opportunities through outreach, partnerships, and content promotion.
•    Collaborate with content teams to develop SEO-focused content strategies based on keyword research and trends.
•    Provide guidance on optimizing content for search engines and user engagement.
•    Conduct competitive analysis to identify strengths, weaknesses, and opportunities for improvement in our SEO strategy.
•    Stay informed about industry trends and competitors' strategies.
•    Monitor and analyze website performance using tools such as Google Analytics and SEO software.
•    Provide regular reports on key SEO metrics, including organic traffic, keyword rankings, and backlink profile.
•    Keep up-to-date with search engine algorithm changes, industry trends, and best practices in SEO.
•    Share insights and recommendations with the team to adapt strategies accordingly.
 

•    Solid understanding of search engine algorithms, ranking factors, and SEO best practices.
•    Proficiency in using SEO tools such as Google Analytics, Google Search Console, Ahrefs, Moz, or similar tools.
•    Strong analytical skills and the ability to interpret data to make informed decisions.
•    Excellent communication skills to collaborate with cross-functional teams.
•    Certification in SEO or digital marketing.
•    Experience with content management systems (CMS) and website platforms.
•    Knowledge of HTML, CSS, and basic web development principles.
•    Experience with local SEO and e-commerce SEO strategies.