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certified market access strategist course

Access a robust curriculum covering strategic management, pricing, supply chain, and financial analysis.

Join over 1 million trained professionals and leverage Vinsys’ 20+ years of expertise to accelerate your career.

Choose from self-paced, virtual, or live sessions, tailored for working professionals and organizations.

Engage in hands-on, practical training with real-world scenarios through our cutting-edge cloud labs.

Overview Learning Objectives Who Should Attend Prerequisite Outline Certification

COURSE OVERVIEW

The AIBMC-CMCA course is designed to ensure that the participants obtain the most up-to -date and realistic knowledge and skills in pharmaceutical market access as well as strategic business management. This certification acknowledges several important fields that one has to be proficient in to excel in the pharmaceutical sector. It will include strategic management analysis, pricing, supply chain management, marketing management and financial analysis.
Participants will learn more advanced topics including capital budgeting, mergers and acquisitions, production planning and corporate performance analysis. The CMAS exam consists of 100 multiple choice questions that cover areas of new product development, sales analysis, fraud analysis and risk management in a way that a candidate has good feel of market forces.
In addition to the strategic considerations, the operating budgeting, cost-volume-profit, logistics and customer analysis are discussed in the course to understand the tools for operating the market access strategies. At the end of the course, the participants demonstrate understanding of the concept of market access and are ready to assume top management jobs in the pharmaceutical and the health-care sectors.

COURSE OBJECTIVES

The AIBMC-Certified Market Access Strategist (CMAS) course aims to develop advanced knowledge and practical skills required to excel in pharmaceutical market access and business strategy. Upon completing this course, participants will be able to:

Analyze the principles of strategic management and their use in the context of the pharmaceutical business.
Evaluate the pricing policies, supply chain management and capital budgeting methods.
Assess the role of mergers, acquisitions and business valuations to market performance.
Develop good marketing management and advertising techniques for the products in this pharmaceutical industry.
Implement concept of risk analysis, fraud analysis and decision analysis to business management.
Examine financial management reports, cash flows as well as corporation performance indicators.
Interpret financial management reports, cash flow, and corporate performance metrics.
Utilize customer analysis, sales analysis, and retail management techniques for market access optimization.
Apply quantitative and qualitative data analysis in order to facilitate the market access decision.
Design new product development propositions and assess its consequences on the market.
Integrate human resource management and logistics strategies into overall business operations.
Improve competitive advantage with help of cost volume profit analysis and sensitivity analysis.

TARGET AUDIENCE

The AIBMC-Certified Market Access Strategist (CMAS) course is aimed at professionals who would like to enhance their knowledge and skills in the area of strategic pharmaceutical market access and management, and strategic business development. This certification is ideal for:

Pharmaceutical professionals involved in market access, pricing, and strategy.
Business development managers in the healthcare or pharmaceutical sectors.
Marketing and sales professionals looking to specialize in pharmaceutical market strategies.
Healthcare consultants who advise on market access, pricing, and supply chain.
Regulatory affairs specialists aiming to expand their understanding of market dynamics.
Financial analysts focusing on the pharmaceutical industry’s pricing and budget strategies.
Supply chain and logistics managers involved in healthcare operations and product distribution.
Project managers working in the pharmaceutical and healthcare industries.
Senior executives and decision-makers overseeing business strategy in pharmaceutical organizations.

ELIGIBILITY CRITERIA

To pursue the CMAS certification, candidates must meet one of the following eligibility conditions:

Educational Qualification:
- A bachelor's degree in any discipline.
Professional Experience:
- A minimum of two years of relevant experience in areas like pharmaceutical market access, marketing, or business development.
Training Requirement (Optional for those with a degree):
- Completion of at least 30 hours of approved training in a related field.

Additionally, all candidates must achieve a passing score on the CMAS® examination to obtain the certification.

Course Outline

Modules

The AIBMC-Certified Market Access Strategist (CMAS) program comprises of several modules which include the following topics. Each module is focused to offer the profound understanding and practical competencies required to succeed in pharmaceutical market access and strategic business management.

Module 1: Strategic Management Analysis
Module 2: Marketing Management Analysis
Module 3: Leverage Analysis
Module 4: Supply Chain Management Analysis
Module 5: Pricing Analysis
Module 6: Capital Budget Analysis
Module 7: Mergers, Acquisitions, and Business Valuation Analysis
Module 8: Production Planning Analysis
Module 9: Process Analysis
Module 10: Advertising Analysis
Module 11: Manufacturing Management Analysis
Module 12: Value Analysis
Module 13: Manufacturing Operations Analysis
Module 14: Retail Management Analysis
Module 15: Service Management Analysis
Module 16: Cost Analysis
Module 17: Corporate Performance Analysis
Module 18: Financial Management Analysis
Module 19: International Trade and Financing Analysis
Module 20: Project Management Analysis
Module 21: Economic Analysis
Module 22: Cash Flow Analysis
Module 23: Fraud Analysis
Module 24: Quality Analysis
Module 25: Sensitivity and Scenario Analysis
Module 26: Divisional Performance Analysis
Module 27: Organizational and General Management Analysis
Module 28: Human Resources Management Analysis
Module 29: Logistics Analysis
Module 30: New Product Development and Product Management Analysis
Module 31: Sales Analysis
Module 32: Risk Analysis
Module 33: Decision Analysis
Module 34: Operating Budget Analysis
Module 35: Cost-Volume-Profit Analysis
Module 36: Control Analysis
Module 37: Customer Analysis
Module 38: Quantitative and Qualitative Analysis
Module 39: Productivity Analysis
Module 40: Competitive Analysis

ABOUT THE CERTIFICATION & EXAMINATION

CERTIFICATION:

The CMAS certification is intended to ensure competency in pharmaceutical market access strategies and business management. It assists learners to build competencies to address different issues of market access including strategic management, pricing, supply chain, and financial analysis. Candidates preparing for the CMAS exam can benefit from comprehensive training sessions. These sessions comprise comprehensive modules through AIBMC learning system via authorized training providers and prometric centers worldwide.
The certification holders are required to update themselves with the practices in the industry after they clear the CMAS exam. Besides the initial certification, AIBMC also expects certification holders to appear for recertification every four years to demonstrate their competency in current pharmaceutical market management.

EXAMINATION:

The CMAS® (Certified Market Access Strategist) examination is designed to offer an indicator of the candidate’s mastery of the knowledge and understanding of pharmaceutical market access strategies and business management. The exam is 3 hours test which consists of 100 multiple – choice questions. This is in a booklet style and covers a number of topics like strategic management, pricing strategy, supply chain, financial analysis, and many others. This means that for a candidate to be certified they have to perform well in all the exam modules.

Choose Your Preferred Mode

ONLINE TRAINING

Study at your own pace and access materials anytime, from anywhere.
Engage with instructors and peers through live sessions and interactive tools.
All training materials and resources are available round the clock.
Save on travel and accommodation expenses with remote learning.

CORPORATE TRAINING

Deliver training at your corporate location, minimizing disruption to daily operations.
Practical exercises and real-world applications integrated into the training.
Ongoing assistance and resources provided to ensure knowledge retention and application.
Enhance collaboration and team-building with group-focused training sessions.

FAQ’s

What is the AIBMC-Certified Market Access Strategist (CMAS) certification?

The CMAS certification is a globally recognized qualification that equips professionals with skills in pharmaceutical market access, strategic management, and business development. It focuses on key topics such as pricing, supply chain management, and financial analysis.

Who is eligible to take the CMAS exam?

Candidates must have either a bachelor’s degree or at least two years of relevant experience in pharmaceuticals, market access, marketing, or business development. Additionally, 30 hours of approved training is recommended.

What is the format of the CMAS exam?

The CMAS exam is a 3-hour, 100 multiple-choice question exam that is given in booklet form, covering a wide range of topics related to market access and business strategy.

What are the key topics covered in the CMAS exam?

The exam covers areas such as strategic management, pricing analysis, supply chain management, financial management, project management, risk analysis, and more.

Why should I choose Vinsys for the AIBMC-Certified Market Access Strategist (CMAS) course?

Vinsys offers expert-led training with certified instructors, flexible learning options, hands-on cloud labs, and access to a wealth of industry resources. With over 20 years of experience in training professionals worldwide, Vinsys ensures comprehensive preparation and ongoing support to help you succeed in your CMAS certification.

Is there any recertification required for CMAS?

Yes, AIBMC requires professionals to recertify every 4 years to ensure their knowledge and skills remain up to date with current market practices.

How can I prepare for the CMAS exam?

Vinsys offers tailored online and corporate training solutions, providing access to study materials, practice questions, and expert guidance to ensure comprehensive preparation for the exam.

What are the career benefits of earning the CMAS certification?

The CMAS certification enhances your career prospects in pharmaceutical market access, strategic management, and business development roles, opening doors to leadership opportunities in the healthcare and pharmaceutical industries.

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Reviews

I learned about pharmaceutical market access strategies while pursuing my CMAS certification. The lesson plans were clear and the instructional materials easy to understand. In my opinion, it has surely raised my self-esteem and provided new doors for employment in the sphere of healthcare.

Mulla GhaniBusiness Development Manager

The experience in the CMAS course is very useful and helpful for me. I benefited from the real-life examples and cases for the fact that they made me to relate the concepts taught with what happens in practice. This exam was quite tough but overall preparation really helped.

Zahra bin KhalidMarketing Manager

I gained a lot of information on pricing and strategies regarding market access as someone working in business development. The training was great, but the fact that the certification is internationally accredited is a plus for my career advancement.

jack Fernandeshealthcare Consultant

Some of the team members joined the AIBMC-CMAS program to enhance the knowledge on the strategies of market access. The certification has been very favorable as it has enhanced the skills of our team in areas such as pricing, supply chain and strategic management of the pharmaceutical markets we deal with.”

Amay SinghFinancial Analyst