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Salesforce: Marketing Cloud Consultant Exam Preparation Certification Training
Master Salesforce Marketing Cloud with Vinsys!
Advance your career with the Salesforce: Marketing Cloud Consultant Exam Preparation Certification Training (CRT550). This one-day CRT550 course empowers you with the knowledge base to design, implement and manage Marketing Cloud solutions. De
Salesforce: Marketing Cloud Consultant Exam Preparation Certification
Hands-on exercises and real-life scenarios for mastering tools like Journey Builder, Automation Studio, and Data Extensions.
Ongoing support and guidance to help you apply the knowledge effectively and excel in your certification journey.
Trusted by global corporations and renowned for enabling professionals to achieve career growth and certification success.
Course Overview
The Salesforce Marketing Cloud Consultant Certification Training (CRT550) aims to improve participants’ understanding of the tools of Salesforce Marketing Cloud and how they can be used. This is an extensive course that covers all the technical and tactical aspects necessary to pass the Salesforce Marketing Cloud Consultant certification examination.
Some of the areas include how to configure Marketing Cloud Connect, how to manage the account settings, how to create and customise email marketing, how to create data extensions and how to use Journey Builder for the customer journey. Here, the participants will be trained on how to analyse business requirements, analyse data and suggest solutions using AMPscript, SQL scripting and other advanced automation tools. The course also involves identifying the platform issues, handling the subscriber tools, and third-party systems like CRM & POS.
By the end of the training, the participants will be able to design data modelling, automation of workflows, and segmentation strategies when developing Marketing Cloud solutions that are scalable and sustainable in the business context. The training also ensures that you get enough practise with key tools to help build confidence in exams and in practice.
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Course Objectives
By the end of the Salesforce Marketing Cloud Consultant Certification Training (CRT550), participants will be able to:
- Analyse business needs in order to define and suggest more effective Marketing Cloud solutions.
- Design Journey Builder and Automation Studio to design customer journeys which are unique to each journey.
- Configure Marketing Cloud account setup of Roles, permissions, SAP, RMM and user management.
- Develop custom emails using AMPscript, dynamic content, and server-side JavaScript.
- Keep, manage and analyse data through data extension, segmentation and relational database structure.
- Integrate external applications, including CRM, POS, and eCommerce to the Marketing Cloud processes.
- Implement processes through Automation Studio and data-driven workflows.
- Evaluate the effectiveness of contact management practices like subscriber acquisition and attrition.
- Troubleshoot problems related to the platform of Marketing Cloud Connect and other related tools that are used in the system.
- Test and implement the best strategies for email marketing campaigns to achieve the customer’s objectives.
- Interpret tracking and reporting data to improve the campaigns' effectiveness.
- Prepare thoroughly for the Salesforce Marketing Cloud Consultant certification exam by focusing on test questions and getting practical experience.
Audience
The Salesforce Marketing Cloud Consultant Certification Training (CRT550) is designed for professionals with relevant experience in marketing, consulting, and Salesforce tools. The ideal participants include:
- Digital Marketers looking to enhance their skills in executing tactical and strategic email campaigns using Salesforce Marketing Cloud.
- Marketing Consultants aiming to deliver advanced solutions by leveraging Marketing Cloud tools and gaining certification.
- Salesforce Professionals with 6+ months of hands-on implementation experience or participation in at least five Marketing Cloud projects.
- Marketing Cloud Solutions Architects who specialise in designing scalable and maintainable Marketing Cloud solutions.
- Email Campaign Strategists seeking to use tools like segmentation, automation, tracking, and analytics for data-driven decision-making.
- Technical Experts who wish to master scripting languages (AMPscript, Guide Template Language, and Server-Side JavaScript) for messaging and CloudPages.
- System Administrators responsible for configuring accounts, roles, permissions, SAP, RMM, data extensions, and Contact Builder.
Eligibility Criteria
To qualify for the Salesforce Certified Marketing Cloud Consultant certification, a candidate must meet the following prerequisites and recommended experience:
Experience Requirements
Implementation Experience:
- 6+ months of hands-on implementation experience using Salesforce Marketing Cloud.
- Participation in at least five Marketing Cloud implementation projects.
- Experience in a related role, such as a Marketing Cloud Solutions Architect or similar, focusing on implementing Marketing Cloud and associated tools.
Skills and Expertise
Candidates should possess the following technical and consultative abilities:
- Campaign Management:
- Experience in building and optimising email marketing campaigns.
- Proficiency in using segmentation, automation, tracking, and analytics tools for data-driven decision-making.
Technical Proficiency:
- Writing basic SQL queries, including join statements.
- Scripting expertise in AMPscript, Guide Template Language, and Server-Side JavaScript for messaging and CloudPages.
Platform Configuration and Administration:
- Setting up accounts and administering Business Units, roles, permissions, SAP, RMM, subscriber filters, and SFTP.
- Managing data configurations such as data extensions and Contact Builder.
- Configuring automation and understanding the Contact Delete process.
System Integration and Troubleshooting:
- Proficiency in Marketing Cloud Connect management and troubleshooting.
- Understanding Web Service offerings and Distributed Marketing configuration.
- Problem-solving basic platform issues.
Customer Engagement:
- Creating and managing custom Preference Centers for unsubscribes.
- Executing data interactions (e.g., data imports, data extracts, file transfers).
- Prerequisites
- Salesforce Marketing Cloud Administrator Credential is mandatory.
- Recommended (Optional) Credentials
- Salesforce Certified Marketing Cloud Email Specialist.
- Salesforce Certified Marketing Cloud Developer.
- Other Areas
Candidates are not required to have expertise in:
- Social Studio
- Audience Builder
- Pardot
Course Outline
Module 1: Discovery
- Determining the Additional Information Required for Designing the Recommended Solution Given a Set of Business Requirements.
- Probing for Information & Recommending an Appropriate Solution Given a List of Branding/Creative Strategies.
- Identifying the Viability of External Systems Needed to be Included in a Solution Given a Customer Environment & Goals (POS, CRM, e-commerce, Data Warehouse, Data Source Inputs).
- Gathering Requirements for Customer Data & Segmentation.
- Selecting Solution Components Utilizing Customer Information about Subscriber Acquisition, Management & Attrition.
- Recommending Suitable Customer Skill-sets Required for Utilizing the Marketing Cloud.
Module 2: Marketing Cloud Connect
- Reviewing the Prerequisites for Starting a Marketing Cloud Connect Configuration.
- Sending an Email to a Contact, Lead & Campaign.
- Reporting via Sales/Service/Marketing Cloud.
- Segmenting
Module 3: Account Configuration
- Recommending Marketing Cloud Roles based on User Stories.
- Identifying the Customer Scenario that Warrants the Creation of a Business Unit.
- Troubleshooting Issues regarding Reply Mail Management.
- Analysing the Impact of Applying Sender Authentication Package (SAP) to a Business Unit (Link Wrapping
Module 4: Reporting
- Accessing Information in Data Views & Tracking Extracts.
- Comparing/Contrasting Standard Reports, Data Views & Tracking Extracts.
- Summarising Send Logs, including the When/Why of Using, Creating & Managing.
Module 5: Data Design
- Explaining Data Objects in the Marketing Cloud (Data Extensions, List Model, Data Retention Model & Publication/Suppression Lists).
- Understanding Data Types, Retention & Template Options while Building a Data Extension.
- How Data is Retrieved within a Relational Data Model (Basic SQL).
- Recommending the Appropriate Import Method with Lists or Data Extensions.
- Understanding the Implications of a System being the Database of Records.
Module 6: Email Build
- Building, Testing & Deploying an Email based on Customer Requirements.
- Exploring Individualizing the Email Content (AMPscript, Server-side Javascript, Personalization Strings, Dynamic Content & Guide Template Language).
- Marketing Cloud Email Technologies (Link Alias Tags, Impression Regions & Web Analytics Connector).
Module 7: Contact Builder
- Describing the Role/Capabilities of a Contact Builder.
- Understanding the Impact of Cardinality on Data Modeling.
- Using the Data Designer for Incorporating Data Source into Contact Builder.
- Building an Attribute Group to be Utilized for a Simple Interaction.
Module 8: Journey Builder
- Comparing/Contrasting Automation Tools like Journey Builder & Automation Studio.
- Evaluating the Requirements, Activities & Steps for Creating a Journey, Given a Customer Scenario that Includes Journey Builder.
- Explaining How a Contact can Enter a Journey.
About The Certification
The Salesforce Certified Marketing Cloud Consultant certification validates your proficiency in implementing, configuring, and managing Marketing Cloud solutions, ensuring scalable and maintainable designs while meeting business requirements and promoting long-term success.
About The Examination :
Exam Name: Salesforce Certified Marketing Cloud Consultant (CRT550).
Skills Tested:
Discovery and Architecture (16%).
Integration (20%).
Account Configuration (12%).
Automation (20%).
Data Modeling and Management (21%).
Messaging (11%).
Exam Format:
60 multiple-choice/multiple-select questions.
Up to 5 unscored additional questions (randomly placed).
Duration: 105 minutes.
Passing Score: 67%.
Registration Fee: $200 (plus applicable taxes).
Retake Fee: $100 (plus applicable taxes).
Delivery Options:
Proctored onsite at a testing center.
Online proctored environment.
References Allowed: No hard-copy or online materials allowed during the exam.
Prerequisite: Salesforce Certified Marketing Cloud Administrator credential.
Additional Notes: Some exams include unscored questions for data collection; these do not affect the final score.
Choose Your Preferred Mode
Online Training
- Participants can access sessions from anywhere, fitting training into their personal schedules.
- Includes live virtual classes, chat, and Q&A sessions with instructors for real-time engagement.
- Often includes recorded sessions and course materials for learning at your own pace.
- Reduces expenses related to travel, accommodation, and physical training materials.
Corporate Training
- Training sessions are conducted at the company’s premises or a designated location, fostering team collaboration.
- Includes real-world scenarios and case studies relevant to the company’s industry and operations.
- Delivered by experienced professionals with expertise in the specific training domain
- Aims at upskilling employees to enhance productivity, efficiency, and overall business performance.
FAQ’s
Why should I choose Vinsys for the Salesforce Certified Marketing Cloud Consultant course?
Vinsys offers comprehensive, instructor-led training with hands-on exercises tailored to the Salesforce Marketing Cloud Consultant curriculum. With certified trainers, flexible schedules, and real-world scenarios, Vinsys ensures a deep understanding of Marketing Cloud tools and their practical applications.
What unique training methodologies does Vinsys use?
Vinsys employs a blend of instructor-led sessions, practical case studies, and scenario-based exercises, ensuring an immersive learning experience. The training includes interactive tools for better retention and application of concepts.
Can this course help in transitioning to a consultant role from a technical role?
Yes, this course bridges the gap between technical expertise and consultative skills, enabling candidates to design scalable Marketing Cloud solutions and interact effectively with clients to address their business needs.
Does the course include preparation for using AMPscript and Server-Side JavaScript?
Yes, the training includes scripting sessions, focusing on AMPscript and Server-Side JavaScript, to enhance messaging and dynamic content capabilities within Marketing Cloud.
How is the hands-on experience integrated into the course structure?
Candidates will engage in real-world exercises such as configuring data models, creating automation, and solving troubleshooting scenarios to develop practical expertise alongside theoretical knowledge.
Is the training aligned with the latest Salesforce Marketing Cloud updates?
Vinsys ensures all course content and training methodologies are regularly updated to include the latest features and best practices in Salesforce Marketing Cloud.
Are there networking opportunities during the training?
Yes, participants can interact with peers and industry professionals during live sessions, fostering networking and knowledge-sharing opportunities.
What support is provided for retaking the exam?
In case of an unsuccessful attempt, Vinsys offers additional study resources, mock tests, and instructor guidance to help candidates prepare better for their retake.
Can this course help me understand client-specific customisation?
The course emphasises creating tailored solutions for various business requirements, equipping candidates with the ability to implement and optimise Marketing Cloud for diverse clients.
Does the training include insights into integrating Marketing Cloud with other Salesforce products?
Yes, the course covers integration topics, including Marketing Cloud Connect, enabling seamless connectivity with Salesforce CRM and other Salesforce tools for unified data management.
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Reviews
I have to say that the CRT550 training was great. I found that practical sessions and case studies made understanding of the material quite easy. The trainer was knowledgeable and responded promptly to queries. I took the certification exam and passed it on the first try. I believe I can use these skills in my current position.
Nirbhay BadeProject Manager
It is highly recommended for career advancement in Salesforce!
Sumit ChandaneCloud Operation Engineer
To be honest, this training was more than I could have ever imagined it to be! I found the interaction sessions and detailed discussions of integration and data modelling the most interesting. Vinsys ensured that each concept was explained to some extent, which was not only helpful in passing the exam but also in building confidence when handling Marketing Cloud projects.
Raghu PulavarthyCloud Architectural Engineer
I had the chance to learn with Vinsys for Salesforce Marketing Cloud Consultant training for our marketing department, and it was good. It was tailored to our business's requirements, and now the team knows how to set up Marketing Cloud solutions.
Udit MahajanSenior Project Manager
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