7654 participants
Looking for Corporate TrainingSyncing Pardot with Salesforce and creating custom fields to streamline data flow.
Salesforce: Drive Sales with the Pardot Lightning App Certification Training
Unlock the power of Salesforce with Vinsys!
Our Salesforce: Drive Sales with the Pardot Lightning App Certification Training is created to take your sales and marketing even further. Understand Pardot Lightning and its enhanced features such as the customer journey, lead management
Salesforce: Drive Sales with the Pardot Lightning App Certification Tr
Automating and personalising email marketing with A/B testing, dynamic content, and performance tracking.
Creation of users and maps, control of permissions and managing connectors for linking third-party applications.
Leads are managed using complex technologies like as dynamic lists, segmentation and automation rules.
Course Overview
Discover the potential of Salesforce with Vinsys' Salesforce: Drive Sales with the Pardot Lightning App Certification Training. This comprehensive course will assist you in understanding and utilizing one of the most valuable tools in your marketing automation and sales toolkits: the Pardot Lightning App. By applying the Pardot tool you will discover ways to handle leads, make business processes more effective, and develop effective messages to deliver to your audience.
In the course, you will understand ways to configure aspects that assist in working with activity, create lightweight email templates, and write reports. Moreover, experts will assist you during each part of the app and ensure that you get the first practical experience. This training is therefore aimed at helping you to produce better results on sales, generate leads, and improve your sales.
After passing through this training, you will be an expert in harnessing the full potential of the Pardot Lightning App and maximizing all the marketing automation options available to you in Salesforce. Whether you want to increase the efficiency of your sales team or redesign the marketing strategy this course shows what direction to follow. Sign, up today for our course and start growing your business through Pardot now!
Loading...
Course Objectives
The Salesforce: Drive Sales with the Pardot Lightning App Certification Training helps you equip the Pardot Marketing Automation tool to improve sales and customer relationships. This course covers the following key objectives:
- Enable the Pardot Lightning App and effortlessly link it with Salesforce to provide a unified experience.
- Use lead generation features available in Pardot including but not limited to forms, landing pages, and custom redirects.
- Manage and nurture leads with segmentation, automation rules, dynamic lists, and completion actions.
- Engage leads with personalised emails, dynamic content, and marketing workflows using the Engagement Studio.
- Apply scoring and grading systems to evaluate lead quality and prioritise follow-ups.
- Analyse Pardot’s reports and data to assess campaign performance and improve strategies.
- Create and deploy complete marketing workflows that help leads go from initial contact to conversion.
Audience
This course will be ideal for those wanting to understand Salesforce Pardot and enhance selling through marketing automation. The target audience includes:
- Marketing Individuals aiming to take advantage of the Pardot Lightning App for creating and managing campaigns.
- Salesforce administrators want to improve marketing workflows and automate activities using the Pardot platform.
- Business Users need to have an opportunity to see all the tools Pardot provides to improve leads and interactions at once.
- Individuals applying for a Pardot Specialist position or preparing for the Salesforce Pardot Specialist Certification exam.
- This course is designed to help anyone discover the best use of Pardot for sales and marketing in general.
Eligibility Criteria
There are no formal prerequisites for any participant to enrol for this course. However, the following are beneficial for a smooth learning experience:
- The ability to learn the Salesforce environment and its context.
- Knowledge of the existence and operation of marketing ideas and technologies.
- An ability to try and test Pardot and its features for increasing sales.
- Depending on the experience level of the learners, this course is developed to make sure that all the learners acquire adequate skills to enable them to use the Pardot Lightning App.
Course Outline
The Introduction
- Reviewing Course Objectives.
- Setting Learner Expectations.
- Reviewing Housekeeping Items & Additional Course Resources.
- Exploring the Course Case Study.
Salesforce Integration
- Understanding the Pardot-Salesforce Relationship.
- Syncing Data between Salesforce and Pardot.
- Enabling the Pardot Lightning App in Salesforce.
- Creating Custom Fields.
- Reviewing Salesforce Campaigns.
Administration
- Creating a Pardot Dashboard.
- Authenticating your Email Sending Domains.
- Syncing with Third-party Applications using Connectors.
- Restoring Assets from the Recycle Bin.
- Creating/Assigning Users and User Groups.
- Understanding the Usage Governance.
Visitors & Prospects
- Understanding Pardot Visitors & Prospects.
- List Management
- Creating List Types.
- Organising Prospects using Static Lists.
- Testing Emails using Test Lists.
Personalisation & Email Marketing
- Personalising your Emails with HML & Advanced Dynamic Content.
- Automating Email Marketing.
- Creating Email Templates.
- Observing What Works Best for Your Audience Utilising AB Testing.
- Tracking Email Performance using Email Reports.
Forms & Landing Pages
- Capturing Leads with Forms.
- Converting Visitors to Leads using Landing Pages.
- Tracking Leads with Forms & Landing Page Reports.
- Tracking Clicks using Custom Redirects.
- Creating Custom Redirect Reports.
Lead Management
- Triggering Page Actions.
- Automating Actions from a Marketing Element using Completion Actions.
- Creating a List of Prospects.
- Applying a Segmentation Action using Segmentation Rules.
- Creating Repeatable, Criteria-based Automation Rules & Dynamic Lists.
- Choosing an Automation Tool.
Lead Qualification
- Understanding Prospect Scoring.
- Grading Prospects based on Profiles.
Lead Nurturing
- Building an Engagement Program.
- Creating Engagement Program Reports
Choose Your Preferred Mode
Online Training
- Interactive, hands-on training courses for the Pardot Lightning App's real-world applications.
- Expert-led live events that give personalised instruction and practical ideas for using Pardot's capabilities.
- Flexible study schedules and on-demand access to course materials allow you to learn at your speed.
- Comprehensive evaluations and assignments will test and reinforce your abilities, ensuring that you have mastered the Pardot tools and approaches.
Corporate Training
- Tailored training courses created to meet your organisation's specific marketing goals and objectives.
- Group-based learning sessions encourage team collaboration and knowledge sharing for improved marketing automation.
- Dedicated support from certified instructors, ensures a seamless learning experience for all employees
- Post-training materials and seminars to reinforce skills and facilitate real-world application across teams
FAQ’s
What is the Salesforce: Drive Sales with the Pardot Lightning App Certification Training?
This course offers thorough training on how organisations can use Salesforce Pardot as a marketing automation tool focusing on leads management, sales, nurturing and scoring.
How does Pardot integrate with Salesforce?
Pardot works well with Salesforce in that data from the two applications can be easily transferred between the two. It assists in lead generation and follow-up, engagement and even marketing automation processes within the sales force environment.
What features of the Pardot Lightning App will I learn about?
You will learn about Pardot’s lead generation tools (Forms, Landing Pages, Custom Redirects), lead management tools (Automation Rules, Segmentation Rules), and engagement tools (Email, Dynamic Content, Engagement Studio).
How does Pardot’s scoring and grading system work?
Scoring in Pardot rates leads’ interest based on their activity (open emails, clicks) while grading shows the suitability of a lead based on certain criteria or demography.
Can I automate email campaigns with Pardot?
Yes, you can automate email campaigns in Pardot by creating dynamic emails, customising content, and using Engagement Studio to auto-nurture leads based on their actions.
What are dynamic lists in Pardot?
Dynamic lists are automatically updated based on set criteria. They help you categorise leads into lists that update themselves based on any new data making your campaigns always relevant.
How do I track campaign performance with Pardot?
In Pardot, you can build reports showing engagement levels in email, lead conversion rates, and the effectiveness of campaigns.
Can Pardot be used for multi-channel marketing?
Yes, Pardot supports multi-channel marketing including emails, social media, and the landing page where you can easily capture your prospect’s attention.
What is the Engagement Studio in Pardot?
Engagement Studio is an application in Pardot that lets you create, deploy and monitor marketing automation, matching leads with tailored email campaigns.
How are marketing workflows created in Pardot?
With Pardot, you can develop marketing processes that include automation rules, dynamic content, emails, and segregation rules to help address leads during each marketing process step.
Why Vinsys
Seasoned Instructors
Official Vendor Partnerships
Authorized Courseware
3,000+ Courses & 2,000+ Modules
In Synch with Tech-advancements
Customizable Blended Learning Options
Reviews
Vinsys provided an in-depth knowledge of Pardot, which revolutionised how I manage leads and marketing automation.
Sopan UpadhyayCertified Trainer
I was able to obtain a thorough understanding of Pardot's capabilities, and the training was hands-on, making complicated topics much simpler to grasp. It's been a fantastic learning opportunity.
Dr Arzoo BansalData Analyst
The training by Vinsys equipped our marketing team with the skills needed to automate our sales process seamlessly.
Kangana SinhaProject Manager
Vinsys has empowered our team to use Pardot’s tools with confidence, enabling us to increase lead generation and improve overall marketing efficiency.
Sumedh JogSenior Project Manager
Search