The Indian constitution recognizes 22 languages in India in its 8th schedule. However, according to a census, there are more than 750 mother tongues spoken in India. India’s linguistic diversity is unambiguous. It is therefore expected that in the coming future regional or local languages of India will dominate the Indian virtual space with multilingual translation.
Although English is the most widely used language yet the young generation is fond of their regional or mother languages. Besides, most of the time people are seen mixing multiple languages, for instance using English and Hindi together has given birth to what is popularly known as ‘Hinglish. This trend will only enhance and get better with time in the virtual space.
If we take the help of some data and statistics we will find stunning numbers all indicating the linguistic diversity of India. According to a 2017 report, there are around 175 million English-speaking people who use the internet.
On the other hand, there are around 234 million internet users who use one or the other Indian languages. The Indian language internet users are expected to double to around 534 million while the English users are expected to increase by merely. 10 percent to around 199 million. Considering these figures it is easy to conclude that there is a massive user base for users who have an appetite for content in their regional language.
Multilingual Translation Need For Digital World
Talking about the current times we know that most of the content that we see on the internet is majorly designed for English-speaking individuals. However this brings to a very important question- how will a person without enough knowledge of the English language consume content? What is the possible solution for this grave problem? There is only one solution to this problem and that is inclusiveness. The digital banking industry should take steps to increase the inclusiveness of regional languages.
Importance of Multilingual in the Banking Sector
There are several benefits of banking in the regional or local language. People feel comfortable and connected when they are communicated through their language. Several people travel for education, work, or after retirement. These customers desire to have the same familiarity in the banking services wherever they go irrespective of the language spoken in that particular region.
Another advantage of multilingualism in the baking sector is the ease of use. Banking is a very crucial sector both at the national as well as individual level. People find themselves most comfortable in their regional language. This helps especially in case of banking emergencies. In case you want to speak to your bank urgently, you would wish to talk to them in your local language and not in some other language.
The increasing number of vernacular language users in the digital world is evidence that people prefer interacting in their regional language rather than English. This is true irrespective of whether they know English or not. The logic here is very simple. People generally connect with those people very quickly who speak the same language. When you will localize your content with the help of language you will give what your audience wants.
e-payment with Multilingual Payment Apps
IIT Madras has suggested it deepen the e-payment network by developing multilingual payment apps. The institute also recommended efficient customer support as well as grievance redressal mechanism to the central bank of India. The institute submitted its report to the Nandan Nilekani committee led by the Reserve bank of India on the ‘deepening of digital payments mobile payment forum of India (MPFI)’.
The suggestions by the Indian Institute of technology- madras is very crucial for the inclusiveness of e-payment in the country. If you are still wondering how multilingual apps are important to digital banking then you should not miss the next part of the article.
Therefore multilingual apps play a very crucial role in digital banking these days. It will help to overcome communication and linguistic barriers as it will assist the banks to connect with people in their local language. Flawless language interaction helps in enhancing the customer experience. Moreover, language is a very emotional aspect therefore when you connect with people through their vernacular language you connect to their hearts. And you must stay close to the hearts of your customer to build a healthy customer relationship.
Localizing doesn’t mean processing the content through some free translating software. The key to not mess things up is to just focus on the basics so that people understand what you are trying to say.
Translating software often translates word by word and hence the translated version does not make any proper sense to the audience. Moreover, going multilingual is not only about the textual content but all kinds of content including video, images, voiceover, and so on. All of this content should be translated very well so that the audience gets a clear idea about it.
A lot of websites worry that going regional will take a lot of time. Although translating content can indeed take time, this problem can also be tackled. There should be proper and well-planned project management that should ensure that desired efforts are taken at an appropriate time interval.
Thus every translation must be concise and to the point so that a proper message is given. This holds especially true for technical content. Another important thing to note is that once the translation is complete there should be independent experts to check the translated content so that the quality of the content is not compromised.
Conclusion – Multilingual Translation
On observing the increase in vernacular language users several e-commerce giants have already taken steps to include vernacular content across their websites, apps as well as social media platforms. This is a very obvious step after seeing the potential benefits of this linguistic inclusiveness. Thus the banking sector should also take advantage of this tool to maximize their as well as customer’s benefits.