Introduction

HDFC Bank Limited is a foreign majority-owned, Indian banking and financial services company headquartered in Mumbai. It is India's largest private sector bank by assets and the world's sixthlargest bank by market capitalization as of January 2024.The bank was incorporated in August 1994 after its erstwhile parent HDFC received an 'in principle' approval from the RBI to set up a bank in the private sector, as part of its liberalization of the Indian banking industry and commenced operations in January 1995. With a market capitalization of $145 billion (as of April 2024), HDFC Bank is the third-largest company on Indian stock exchanges. It is also the sixteenth largest employer in India with nearly 1.73 lakh employees.

 

Challenges faced by the client

HDFC Bank faced a common challenge when it came to multilingual marketing: adapting creatives designed in one language to be suitable for various vernacular languages. Converting .AI files into different vernacular languages manually can be time-consuming and prone to errors, especially when dealing with tight deadlines or a large number of languages. The tool developed by Vinsys seems like an ideal solution for HDFC Bank's predicament. By automating the extraction, translation, quality checking, and integration processes, the tool enables it to efficiently localize its creatives into multiple vernacular languages with minimal manual effort. This ensures that their messaging remains consistent across different language markets while also allowing them to reach a wider audience on social media platforms.

 

The Vinsys FLS Edge

Automating the process of extracting text for translation from .AI files, managing the translation process, quality checking, and then seamlessly integrating the translated content back into the original .AI file saved a significant amount of time and effort for graphic designers and localization teams. Streamlining these steps into a single-click process enhances efficiency and ensures consistency across different language versions of the creative content. This kind of innovation is crucial for meeting tight deadlines and delivering high-quality work in multilingual projects.

 

Impact

Streamlining the localization process into a single-click solution is a game-changer for multilingual projects. By automating tasks such as text extraction, translation, quality checking, and integration, teams can drastically reduce the time and effort required to produce content in multiple languages. This not only improves efficiency but also ensures consistency in messaging and branding across different language versions.